As established mattress makers scramble to keep up with the ever-growing numbers of online bed-in-a-box startups, some of the big names in sleep products are going the other direction. While inexpensive memory foam mattresses are gaining popularity among some younger demographics, many consumers still prefer more traditional spring mattresses or high-end offerings. North Carolina-based mattress manufacturer Restonic, for one, is stepping up their selection of speciality mattresses. Restonic recently debuted a new line of luxury mattresses inspired by the historic Biltmore House, and just this week has announced a new line of Scott Living mattresses developed by the Scott twins, stars of HGTV’s Property Brothers and Brother vs. Brother.
Restonic’s Scott Living mattresses were designed with input from Drew and Jonathan Scott. There are eighteen different Scott Living mattress models, with materials ranging from traditional coil springs to latex foam, and prices ranging from $999 to $2,000. Restonic’s Bob Sherman told Furniture Today the partnership is a way for Restonic to increase its presence in the mattress market thanks to the popularity of the Scott Living brand:
This is one way of elevating Restonic to a higher level for our dealers, and to bring more consumers into their stores. Scott Living is a brand consumers respond to, love, and are very interesting in seeing in stores. This is a great way to elevate Restonic with consumers and with store owners.
The Scott brothers will pitch their new Restonic mattresses to retailers at an upcoming trade show at the World Market Center Las Vegas. Restonic hopes to market the mattresses to both individual mattress stores and larger nationwide retailers which already carry Restonic or Scott Living products. Will the popularity of the Scott twins help Restonic sell mattresses? Given that the brothers have a massive social media following, it’s possible that their name recognition could carry over into mattress sales.
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