While most mattress makers are scrambling to jump on the ever-expanding mail order bed-in-a-box market, one American mattress manufacturer is sticking to its roots. North Carolina-based mattress maker Restonic has been hand-making mattresses here in the United States since 1938. Restonic is now honoring one of its state’s most famous landmarks with a new line of mattresses meant to evoke the architectural splendor and Gilded Age luxury of the Biltmore House, a massive estate owned the Vanderbilt family which bears the distinction of being the largest private residence in America.
Restonic’s new Biltmore mattresses are named after the Biltmore Estate, the nearly 7,000-acre property on which sits the 78,926-square-foot Biltmore House. The Biltmore Estate was built between 1889 and 1895 by by George Washington Vanderbilt II, grandson of railroad magnate Cornelius Vanderbilt. Cornelius Vanderbilt is recognized as one of wealthiest Americans in history behind Henry Ford, John D. Rockefeller, and Andrew Carnegie. The Vanderbilt family still owns the Biltmore Estate, which has since become a major tourist attraction for Asheville, North Carolina.
Restonic president Ron Passaglia says the partnership with Biltmore builds on both brands’ legacies of high-quality American craftsmanship:
We chose Biltmore because it is an iconic American-made brand. We love the heritage that it represents, and we think that fits well with our brand, as we are coming up on our 80th year in business. We couldn’t think of a better marriage and a better way to bring a wonderful mattress line into the bedroom than with the support of Biltmore.
The Biltmore line will have two separate series, named Biltmore and Biltmore Reserve. Mattresses from both series will feature design elements which drew inspiration from architectural features of the Biltmore House. While the mattresses drew their name and inspiration from one of the wealthiest families in the world, they should be within the budgets of most households; Restonic’s Biltmore line of mattresses are expected to have retail prices ranging from $799 to $3,000.
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