The sleep products market has become a hot one, and for good reason. The popularity of online bed-in-a-box mattress retailers and cutting-edge memory foam mattresses has revolutionized the sleep products industry, and some of the biggest names in technology and consumer electronics are now developing and releasing new high-tech products designed to give users a better night’s sleep. Now Lacoste, one of the world’s most popular clothing brands has released its first line of bedding ahead of the spring and summer season. Will sleepers take to Lacoste’s bedding like they have their overpriced polo shirts?
After launching in 1933, Lacoste quickly became one of the most recognizable clothing brands in the world thanks to the popularity of its iconic L.12.12 Polo Shirt, featuring solid colors with a small crocodile logo on the chest. While the shirt was originally designed for use in sport, it quickly became a fashion mainstay that remains popular today. To celebrate the 85th anniversary of the Lacoste brand, the company is releasing a series of special edition bedding sets inspired by the famous polo shirt.
The L.12.12 Bed Sets are constructed from the same cotton materials used to make their polo shirts and feature the same simple motif of bold, solid colors and crocodile emblem. The sets come in two-tone red, blue, or gray and all feature contrasting piping for a luxurious, finished look.
Each set can be purchased with either a comforter or duvet and comes with two pillow cases. The Lacoste L.12.12 Bedding Collection starts at $250 and go up to $350 – somewhat steep for a bedding set. Still, given the timelessness and resilience of Lacoste’s shirts, this is likely one bedding set you won’t be replacing any time soon. That is, until you start lying awake at night thinking about how you paid hundreds of dollars for a tiny crocodile on the side of your bed your Tinder dates will likely never notice. Sweet dreams!
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