There’s certainly no shortage of smart health devices on the market these days, but Nokia is hoping to make a splash with their entry.
Capi, an electronics store geared towards travelers, will soon debut the Nokia Steel sleep and activity tracking watch at their stores in the Frankfurt, Copenhagen, Johannesburg, Munich, and Schiphol airports.
Like similar devices, the Steel watch automatically tracks a wearer’s movements, analyzes their sleep patterns, and gives updated information on progress towards daily goals. The watch (with an average battery life of 8 months) automatically syncs with Nokia’s Health Mate app and automatically updates to the local time when traveling.
With no buttons and no lights, the Steel actually appears like a normal watch with an analog dial at first glance. It features a “smart wakdetect e up” alarm to make sure you’re getting up at the optimal time and comes in black, white, and rose gold faces.
Nicolas Neppe, the North Europe Sales Director for Nokia, noted that Capi was an important partner for this device’s launch. With the Steel’s focus on traveling, it made sense to have a presence in airports. “Bringing innovative connected devices to promote collective health is our daily commitment,” he said. “The premium positioning of Capi stores and its international audience made this partnership obvious.”
On their end, Capi embraced Nokia’s pitch with open arms, recognizing the market trend towards smart health devices. Royal Capi-Lux Managing Director Peter Wigger said they were always looking for “innovations and trends that will inspire travelers” and the Steel fit perfectly with their desire to enter this area.
Aside from the smart health tracking market exploding in recent months, the sleep tracking market is also on the rise. And given the recent development that the Apple Watch sleep tracking function can actually detect sleep apnea and hypertension, it’s not hard to see why people are becoming obsessed with this data.