When the online bed-in-a-box market came on the sleep product scene in the mid-2000s, it immediately began to disrupt the entire bedding market. Within just a few short years, the online mattress market was worth billions of dollars each year, and traditional mattress retailers are still scrambling to catch up. Still, there are signs that the newcomers are beginning to move back towards a more traditional retail model, opening physical stores and partnering with major retailers. In a sign that foam mattresses have become the new norm, Brooklyn-based mattress maker Brooklyn Bedding has announced the opening of a new showroom at the famous High Point Market in North Carolina, the world’s largest international trade show for furniture and home goods.
Brooklyn Bedding owner and CEO John Merwin says that the new showroom is intended to build upon the growth his company has been enjoying this year thanks to other trade shows:
We opened our first showroom at the Las Vegas Market in January, expecting a modest gain in our wholesale expansion. The response was so positive we knew we had another tremendous opportunity for growth at High Point.
Brooklyn Bedding claims its success is also due to their flexibility. Brooklyn licenses their products to other home goods retailers and produces their mattresses on demand, offering what they call a “very unique value proposition.”
With the addition of the new showroom in High Point, Brooklyn Bedding will be able to market to the world’s largest distributors and retailers. Brooklyn Bedding offers mattresses in a wide variety of firmness levels, sizes, and price points, enabling them a level of flexibility other makers can’t offer. The Brooklyn Bedding showroom is located at space M638 on floor 6 of the main wing of the IHFC building at High Point Market. Can Brooklyn Bedding become the new big name in the bed business?